Advertising changes

The principal purpose of advertisement used to be to give information about a company’s field of business, their brand, services or message offered to the market. Nowadays, consumers will find this information on their own on the Internet, and the need for informative advertising decreases. We have a saying: ‘No one owns their own brand anymore’. What we mean by this, is that the consumer will seek out the information they wish to find, or find information from sources they personally believe to be credible. A company’s objective and profile should be reflected in both their visual expression, how they work, which media channels are being used, and last, but not least – which promotional products they choose.

Traditional advertising – no thanks

Nowadays, we pay to dodge traditional advertisement. We would rather pay for a subscription from a streaming provider than watch linear TV with commercial breaks. We put up stickers that say “no junk mail” on our mailbox, and filter junk mail from our e-mail inbox. However, we experience an increased demand for product media, as we speak. If we give away a product, we observe that the recipient says thank you, smiles and brings the product with them. This happens despite the fact that product media is a means of advertisement just like the traditional advertising channels. Giving away products with a logo on it is actually the cheapest form of marketing according to Global Advertising Specialty Impressions study 2016 (including over 100 000 respondents). A cap has a view frequency of 3000, this means if the cap cost you 3 EUR with a logo, the contact cost would be mere 0.001 EUR. No other advertising channel can compete with this.

88 per cent

This survey also found that respondents younger than 55 years preferred product media rather than any other types of advertising. By handing out products with your company’s or organization’s logo, there’s a great chance the recipient will remember you.In fact, another survey showed that as much as 88 per cent remember who gave them a promotional product after 12 months.

High score

The same survey shows that 32 per cent use a promotional product every day, and 60 per cent use one every week or more often. In the same survey from 2016, 30 per cent answer that they are positively inclined towards product media. For comparison, only commercials in movie theaters have a higher score, 32 per cent. Store commercials, news paper advertisements, ads on boards outside, direct marketing, TV commercials, ads on the Internet, radio commercials and advertising by e-mail, all have a lower score.

In short, Product media appeal to multiple senses (hearing, sight, touch, smell, taste) while other media only stimulate one or two senses. The more senses are stimulated, the more brain activity and the higher the memory value. By printing promotional items and business gifts with your logo and/or slogan, they become advertising carriers and thus provide more brand awareness and brand sympathy in the long term and stimulate the sale of a product or service in the short term.

Some things to keep in mind when ordering promotional products:

  • Remember your message! What would you like to communicate with the product you’re distributing? Putting a logo on a product is easy, but it’s important to keep in mind what you signal with the product you’re handing out. Perhaps your company or organization is engaged in caring for the environment? Choose an environmentally friendly product! Do you want to show the recipient that you’re considerate? Give away umbrellas or ponchos on a rainy day, or summer products on a hot summer day.
  • Relevance and target group! In order for your product to actually be used by the recipient, it’s essential to know your target group well. Who are they, what do they care about, and what is important to them? With the answers to these questions, together we will find a product that coincides with both your and their values.
  • Quality! If the objective of your brand is to display quality and strength, it’s necessary to consider the quality of the product you distribute. Buy cheap, buy twice. Show strength by choosing durable products that reflect who you are.
  • Creations.
  • Clothing.
  • Advertising.
  • Furnitures.
  • Merchandising.
Renmans Thermometer

Renmans

Thermometer

Product media
Liefmans LIEFMANS ice bucket

Liefmans

LIEFMANS ice bucket

Ownable product
Coca Cola Sunglasses

Coca Cola

Sunglasses

Product media
Nutella Toaster

Nutella

Toaster

Product media
Kidibul Bike ring

Kidibul

Bike ring

Product media
Lupulus Brasero lupulus

Lupulus

Brasero lupulus

Ownable product
Leonidas Leonidas boxes

Leonidas

Leonidas boxes

Ownable product
DHL keyring

DHL

keyring

Product media
Savencia Playcards

Savencia

Playcards

Product media
John Martin Bottle opener

John Martin

Bottle opener

Product media
Galenco Galenco trousses

Galenco

Galenco trousses

Ownable product
Lupulus Sunchair

Lupulus

Sunchair

Product media
Tilman TILMAN gourde

Tilman

TILMAN gourde

Ownable product
Bière des amis BDA plateau

Bière des amis

BDA plateau

Ownable product
Lodyss Glasses

Lodyss

Glasses

Product media
Battin Apron

Battin

Apron

Product media
Bon secours Barmat

Bon secours

Barmat

Product media
Jamie Oliver Knife

Jamie Oliver

Knife

Product media
Caulier Tapis de bar Paix Dieu

Caulier

Tapis de bar Paix Dieu

Ownable product
Bon Secours Stop-trottoir Bon Secours

Bon Secours

Stop-trottoir Bon Secours

Ownable product
Danone The Danone spoon

Danone

The Danone spoon

Ownable product
Hapkin HAPKIN Glorifier

Hapkin

HAPKIN Glorifier

Ownable product
Battin Battin tapas

Battin

Battin tapas

Ownable product
Gordon Fancy hat

Gordon

Fancy hat

Product media
Marlux Marlux

Marlux

Marlux

Ownable product
Bon secours Wooden wall plate

Bon secours

Wooden wall plate

Product media
Movenpick Movenpick

Movenpick

Movenpick

Ownable product
Heineken Cufflinks

Heineken

Cufflinks

Product media
NV-HOUSE-OF-HR Ice cube mould

NV-HOUSE-OF-HR

Ice cube mould

Product media
Lupulus Coaster holder

Lupulus

Coaster holder

Product media
Liefmans Beach racket

Liefmans

Beach racket

Product media
NRJ Headphones

NRJ

Headphones

Product media
La Croix Rouge Bookmarks and paper clips

La Croix Rouge

Bookmarks and paper clips

Product media
Bofferding Ice bucket

Bofferding

Ice bucket

Product media
Joskin Hat

Joskin

Hat

Product media
Stassen High table

Stassen

High table

Product media
Duvel Barmat

Duvel

Barmat

Product media
Strongbow Beanie

Strongbow

Beanie

Product media
Chouffe Sunglasses

Chouffe

Sunglasses

Product media
Cristal Cristal bike rack

Cristal

Cristal bike rack

Ownable product
Bruggeman Olifant display

Bruggeman

Olifant display

Ownable product
Ethias USB key Ethias

Ethias

USB key Ethias

Ownable product

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