The aim of this project was to bring the customer closer to the brand. The design of the Ethias USB sticks was totally in line with the company's flagship character. The worker, the employee, the site manager... all could be represented. That the customer can identify with the brand in a playful way.
It was a tailor-made project from start to finish, requiring a lot of technical work, and 7 years later it is still a big hit with customers. These keys were not only a fun way to approach the customer, but also a collector's item due to the creation/production of the different Ethias characters.