This project was launched in parallel with Danone's activation operation for children aged 3 to 10. The principle was simple: Danone's branding identity "Danone makes you smile". The question then arises : what makes it possible to eat a Danone yoghurt... A spoon. And what better way than to eat the product with a smile: a spoon that also has a smile !
The Danone spoon came in several colours and obviously in strong Danone colours: red, green and blue.
Not only did it create a "WOW" branding marketing effect, it also made children want to collect them!
The spoons were a real success:
400.000 pieces were initially planned and we finally produced more than 1.400 000 spoons!