Technology is everywhere these days. Hundreds of different signs are constantly being created to attract the consumer's attention. And the ones that really catch the eye are usually the ones that use technology in their design.
So we wanted to reflect the brand's promise and convey the colour and vibrancy of their latest branding: 'ligh up the night'.
As the UV ink used on the bottles gives a reflective and fluorescent accent to their bottles, we decided to create a completely black display which, when the lights in a bar are dimmed or the UV lights at the front of the display are switched on, would bring out the strong colours of the OLIFANT bottles.
This display gives a double advantage in terms of impact and night-time visibility.